#LeadandLift | Episode 144 | Carlos Villarreal
What happens when the life you’ve been building suddenly asks you to pause?
For Carlos Villarreal, that moment came with a life-changing diagnosis, one that forced him to reexamine not just his health, but his career, his habits, and his definition of success.
On this episode of Lead and Lift, Carlos shares how a pivotal wake-up call transformed four decades of leadership experience into a powerful philosophy rooted in intention, consistency, and growth. His story is a reminder that sustainable success isn’t built on motivation alone. It’s built on systems, habits, and clarity.
If you’ve ever felt driven but exhausted, ambitious but misaligned, this conversation offers a roadmap back to what truly matters.
Carlos spent over 40 years in leadership, moving from retail to corporate leadership before transitioning into consulting and coaching. Like many high performers, he was focused on climbing, achieving, and delivering results, until 2014 changed everything.
A sudden diagnosis of liver disease stopped him in his tracks. There was no quick fix. No immediate solution. Just the question: What truly matters now?
Rather than seeing the diagnosis as a setback, Carlos reframed it as an invitation.
“Life is not happening to us. It’s happening for us.”
That mindset shift opened the door to a long-held dream of becoming a coach and led him to redesign his life with greater purpose, clarity, and intention.
One of the most powerful decisions Carlos made during his transition was not doing it alone. Instead of struggling through uncertainty, he hired a coach to help him:
As Carlos shared, you only know what you know and growth accelerates when you learn from someone who’s already walked the path.
“Why not get with people who’ve been down that path already?”
This is a recurring theme for high performers: support is not a weakness, it’s a strategy.
Carlos quickly realized that leadership longevity requires energy, not just ambition. One of his first non-negotiable changes? His relationship with food.
Gone were the fast-food habits formed during years of retail and travel. In their place came a new belief:
“Food is fuel for my body.”
Just as elite athletes optimize nutrition for performance, leaders must do the same. Energy fuels focus, presence, and decision-making. Without it, even the most talented leaders burn out.
This shift wasn’t just about health. It was about showing up fully for clients, teams, and life.
To avoid overwhelm and scattered effort, Carlos developed what he calls the Growth Daily Framework: a simple but powerful structure for intentional leadership.
Picture a triangle:
🔺 The Three Daily Priorities
Each day is anchored around three impact areas:
At the center of the triangle is the most important element of all:
🌱 Growth (Non-Negotiable)
Personal growth fuels professional growth. This includes:
“Your team can only grow as far as you do.”
This framework helps leaders reclaim 15–20 hours a week simply by focusing on what truly matters and eliminating distraction.
After decades of experience, Carlos believes success consistently comes down to three things:
1. Mindset
Skills don’t matter if mindset limits growth. Leaders must believe growth is possible especially when things get hard.
2. Modeling
Success leaves clues. Learn from others who are already winning.
“If someone is doing well, be curious and ask what they’re doing.”
3. Consistency
Not flashy. Not exciting. But powerful.
Consistency compounds results over time, even when motivation fades.
“Consistency isn’t sexy, but it works.”
If Carlos could leave leaders with just one message, it would be this: “Live with high intention.”
High intention means:
It’s not about doing more; it’s about doing what matters.
Transformation doesn’t require massive action. It requires one intentional step, repeated consistently.
“What’s one small thing you can do today that will matter over time?”
Whether it’s a five-minute walk, one difficult phone call, or a moment of reflection. Small actions create big shifts when done consistently.
Carlos ends with a simple but profound practice: TTT—Time to Think.
No music. No distractions. Just space to reflect on:
“Most people don’t give themselves permission to think.”
If this episode resonated with you, let it be your reminder:
You don’t need more motivation. You need clarity, intention, and consistent habits.
Because when you lead yourself well, you truly lead and lift everyone around you.
Links mentioned in this episode:
Links mentioned in this episode:
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