How to Write Powerful Sales Material that Works

#LeadandLift | Episode 22 | Ashley Cook

Did you know that your copy can repel your ideal customer because your words may not resonate with them, or you could draw in the wrong crowd?

Copywriting is also not what you learned in school; not the strict grammar, preposition or conjunctions.

So what is copywriting?

Meet my expert copy writer - Ashley Cook.  She is a survivor of corporate America, who knew there was more to life than a cubicle. Always a lover of a good story, Ashley now partners with mission-driven entrepreneurs. She does this through copywriting, copy coaching, and retail storytelling. 

Here’s what you’ll learn in this episode:

• Importance of creating a plan
• What copywriting is and what it’s not
• Five steps to knocking out your copy
• Strategies to get your words down and out there 

I hope you love this interview as much as I did and you are now equipped with tips and techniques to write winning copy for your ideal customer. 

Here’s a glance at this episode:

• Copywriting is not what you learned in school; not the strict grammar, preposition or conjunctions
• The purpose of copywriting is to persuade someone to take an action
• Copy can repel your ideal customer because your words may not resonate with them, or you could draw in the wrong crowd
• Consider these five steps the next time you write copy: Plan, Draft, Edit, Publish, Assess

 " Copywriting at its heart is writing to persuade someone to take a certain action, whether that's double tap to like this post or go sign up for your free ticket here." —  Ashley Cook

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I have added bonus episodes from the first virtual Lead and Lift summit and I shall be adding more bonus episodes.  If you’re not following, then you may miss the episodes.  Follow now! 

Links mentioned in this episode:

• Ashley Cook Instagram
• Ashley Cook LinkedIn
• Ashley Cook Website

Links mentioned in this episode:

• Chabidaye Facebook
• Chabidaye Instagram
• Chabidaye LinkedIn
• Chabidaye Website