Design Thinking

communication leadership Apr 17, 2022

#LeadandLift | Episode 32 | Niurka Castaneda

You’ve been thinking about Entrepreneurship the wrong way…

Entrepreneurship is Innovation…always thinking outside the box.

I am so happy for this conversation with Niurka.  I am so proud of her for her journey and sharing it with us.

Niurka Castaneda grew up in Cuba and came from a family of entrepreneurs and artists. Her grandfather was a poet, and her parents were Cuban entrepreneurs. Niurka joined the army one year after she arrived in the US and she learned skills like resilience, flexibility, self-motivation, determination, self-discipline, goal setting, and risk tolerance. It was only natural to transition from the military to become an entrepreneur.

 Here’s what you’ll learn in this episode:

  • Entrepreneurship and innovation
  • Definition of entrepreneurship
  • How entrepreneurs prioritize and pursue many ideas
  • Tools for entrepreneurs to document their ideas

I hope you enjoyed this interview as much as I did and now have tips to organize your ideas better in your business journal. 

Here’s a glance at this episode:

  • Use an affinity map to write down your ideas
  • Organize ideas on post-it notes into three topics
  • Start with the idea that takes less resources and fastest to implement
  • Entrepreneurs should have a business journal to write down their ideas
  • The biggest enemy of an entrepreneur is not time or money, it’s how to stand out from everybody else


 "When you step out of the box, step outside your industry and look across at what other industries are doing." —  Niurka Castaneda

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I have added bonus episodes from the first virtual Lead and Lift summit and I shall be adding more bonus episodes.  If you’re not following, then you may miss the episodes.  Follow now! 

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